Wednesday, October 28, 2020

How blockchain can help your business grow

Since the introduction of Bitcoin in 2009, the world has changed the way it thinks about fiat currencies and digital security. People were thrilled that they could finally transfer digital currency to anywhere in the world without excessive bank charges or long hours.

The technology, however, has proven to be so versatile that it has found its way into other uses as well. In 2020, there are so many companies using blockchain that we just don't have time to list them all in one short article. But we'll do our best to give you some examples of how blockchain could help you.

More security acca certified

Hackers rarely sleep. This is a statement that Sony forgot in 2011 . While it is not clear whether they are now using blockchain or not, many other companies have started implementing it with great results.

The encryption technology used by the blockchain requires transactions and other processes to go through multiple nodes connected to the blockchain to gain approval. This way, if a hacker tries to do something malicious, the multiple nodes will eventually realize that fraud is involved and stop the transaction in its tracks.

More payment methods

People often think that the blockchain is for cryptocurrencies only. This is not true, at least more. Banks around the world have started implementing this technology to reduce transaction times and lower processing costs.

Additionally, companies that implement blockchain can use this technology to offer their customers multiple payment methods with seemingly endless currency options. One non-bank company that has proven the effectiveness of this method is PariConstruire , offering over 400 payment methods.

AI integration

Using blockchain, you can set up a reliable network of chatbots that can help your customers.

With the help of blockchain, these AI bots can easily communicate with each other and learn from each other based on what users respond to, how they rate their satisfaction with the chat and how customer support agents respond to users once the chatbot sends them their way.

Hire better employees

Small businesses often don't have the time or resources to double-check the information in a CV. But with the help of blockchain, you won't need any of these.

Even today, there are still a lot of people looking for a job who mercilessly lie on their resumes. The blockchain can process all the data on a CV and send you the verified information to see if it is legitimate.

Not only does this save you time, but it also means that you will have hired the right person for your future endeavors. And we all know what having the right person can mean if you want your business to be successful.

Improve your marketing campaigns

You are probably familiar with the usual marketing techniques like social media, video ads, billboards, SEO, SEM, etc. Listen, you won't need the blockchain to implement these tactics.

However, blockchain can be used by marketers to track customer information and consumer behavior. With this data, skilled marketers can create smart campaigns that deliver better ROI. You can also use the blockchain to track changes to your campaigns. If only David Ogilvy had had this technology at his disposal, who knows what he could have made.

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